At Saffron, I helped develop the Meta Brand System—defining how the brand comes together and how teams use it day to day. We created a clear structure for the brand portal that moves from principles to practice, helping designers and partners understand not just what to do, but why.
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My work centred on building a system that could evolve. From colour and typography to layout and tone, each element was designed to feel cohesive yet flexible enough for new expressions and campaigns. Over time, I helped refine and expand the system as Meta’s brand and messaging continued to grow.

Agency: Saffron